Urban Decay has been making a beauty statement since 1996 – beauty has no standards.
The beauty brand’s voice resonates over two decades on; in it’s standard defying beauty products “for the eyes, nails, lips, and skins of girls and boys who want to rattle the notion of what beauty is”.
It’s latest beauty campaign Pretty Different, shakes things up by calling out the standard of beauty of today.
Starring actor Ezra Miller, Colombian singer Karol G, rappers Lizzo and Joey King, and Korean singer and song writer CL, Urban Decay calls on everyone to not be afraid to be different.
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