Lady Gaga has a beauty brand, Haus Labs.
The singer follows the line of celebrities who are investing in the multi-billion dollar beauty industry.
According to Business of Fashion, Lady Gaga’s inspiration for the cosmetic line, comes from her early days as a budding artist who relied on drugstore cosmetic products.
Haus Laboratories promises different for its consumers, shifting away from Instagram’s “facetuned, filtered” version of makeup to an inclusive, authentic look.
Haus Laboratories is partnering with Amazon, making the beauty brand the first major beauty brand to launch exclusively on Amazon. Haus Laboratories will sell beauty kits starting from September this year.