I discovered Eudon Choi through @spotlighttime on Instagram. Spotlight Time provides a platform for emerging designers to showcase their work; there’s so much great talent displayed there.
For some very funny reason, Eudon Choi sounded like an emerging African fashion brand to me, maybe because for the collection which I later discovered to be the brand’s new Pre Fall 2020 Collection they used black models (honestly apologize). Going through the about page, I discovered that the name behind the brand is a Korean fashion designer who originally trained as a men’s wear designer in Seoul.
For the brand’s Pre Fall 2020, the brand presented simple aesthethics which I think is born from a knowledge of what it’s customers want. The collection mixes the essentials of a modern woman’s wardrobe to create a simple elevated look.
Eudon Choi’s latest collection is not restricted, I love that it offers everything making it easy to skim through different choices. There are shorts, double breasted suits, dresses and long jackets, skirts, trousers and knitwear.